Hello {{first_name}},

Happy Monday. Hope your week's off to a good start — here's what's actually worth knowing about the market before you get pulled into everything else.

Rates ticked up two-hundredths of a percent this week — proof that mortgage rates are basically doing the electric slide, one step forward, one step back, same square footage. The real story is underneath that: sellers are finally putting more homes on the market again.

Quick version: rates are holding in the mid-6% range, July sales cooled slightly after a busier June, and inventory is loosening up. For buyers, that means a bit more selection and negotiating room. For sellers, it means pricing accurately matters more, since buyers have options again. For homeowners, your equity picture is still improving, just at a slower pace.

Keep reading for the full rate rundown, the latest NAR sales numbers, and practical tips below — or head straight to RealtyPRO^® News Magazine for the full story.

To your success and wealth!

— Dan

PS: Don't miss this week's FAQ topic below — every week we add a new question about how RealtyPRO^® Network can help you increase your wealth!

Mortgage rates just crossed a line, and buyers are noticing

Rates have climbed past a level many buyers hoped they'd never see again, and the extra cost on a typical loan adds up quickly. See how it's reshaping buyer demand, and why it might not be all bad news for those with a keen eye on inventory…Read More

Inventory is up, sales are down, and the market is quietly rebalancing

Is the housing market getting healthier, weaker, or just different? Buyers are seeing more options than they have in years, while sellers are noticing more neighbors competing for the same attention. The numbers tell a more nuanced story than the headlines suggest…Read More

Your clients saw the national numbers. Now they'll ask about theirs

Headlines about inventory and months' supply are everywhere, but clients care about what's happening on their own street. A simple monthly habit can turn those big national numbers into local conversations, and keep you top of mind between closings…Read More

Your mortgage profile may matter more than your Pinterest board

Before the open houses and the dream kitchens, there's a quieter step that can shape what a home really costs each month. A little preparation now could make the whole search smoother, and your future self will thank you…Read More

More homes, more choices: how to make yours the one buyers pick

When buyers have more listings to compare, your home has to do some of the talking. From pricing to presentation, a few smart moves may help yours stand out, and the best starting point isn't the one most sellers expect…Read More

Home search now starts with a chat, not a filter menu

Buyers are skipping the search box and simply asking an AI chatbot what they want. It may speed up research and sharpen the questions you bring along, though a few cautions are worth knowing before you type your next question…Read More

Question : Do I need to disclose that I am earning a referral fee?
Answer: Yes. Referral fee disclosure is required in most situations and should be handled properly according to state law.

RealtyPRO^® Network’s process includes the necessary forms, referral agreements, and disclosure language to help protect the Associate, the client, the receiving Advisor, and the brokerage.